Why?

We’ve been deeply immersed in customer success, wearing multiple hats along the way. Running our own onboarding processes, handling support tickets, and managing customer success initiatives, working directly with clients to ensure they thrived. In each role, we saw how critical it was to understand how clients were feeling—but we also saw how challenging that could be to achieve consistently.

The biggest hurdle was articulating those feelings in a way that felt clear and credible to others. Whether we were explaining a client’s frustration to our team or presenting insights to stakeholders, we found ourselves constantly having to back up our observations with endless data points and examples. It was exhausting, and often, the nuances of a client’s sentiment got lost in translation, leaving us reactive rather than proactive in addressing their needs—and ultimately risking churn.

That frustration inspired us to create Stanna. We wanted a tool that could do the heavy lifting for us: deeply analyze customer behavior, sentiment, and context using AI, then translate those insights into clear churn predictions and actionable recommendations. With Stanna, businesses no longer have to guess how their clients feel or spend hours justifying their instincts—they can see it all in one place and act confidently to strengthen relationships and reduce churn. Our goal is to empower teams with the clarity we always wished we had, so they can focus on what matters most: keeping their customers happy and loyal.